“Humour generates feeling of pleasure and amusement, it has the potential for the feelings to become associated with the brand and may influence consumer attitudes towards the brand and probably the image.” Chakraborty,...

Upon research into my latest project I was analysing the new and popular lingerie trends for the upcoming seasons. I found trends that really do relate to the wider fashion landscape too, often seen...

Our main perpetrators: The Kardashians, Urban Outfitters and Balenciaga Just as neighbourhoods and towns have often been, there is a rise seen in the gentrification of fashion. Lets take Shoreditch for example. Contractors...

Underwear has been worn through nearly all periods of time. Both women and men wore garments for comfort or to enhance their shapes. The aim of underwear in the 1800’s  was to change...

Petra Collins is an American artist, photographer and curator who has been shooting since she was 15. Her work explores femininity and girlhood, especially in an age where women’s bodies are constantly airbrushed...

“Lingerie doesn’t have to be serious. It should be fun and playful and empowering”  Sarah Shotton for Harpers Bazar, March 22 2018. For my current project we were set the task to get...

We were just given the choice of 8 brands to begin our self devised product for our individual end of term brief, I was instantly drawn to the brand Ader Error although decided...

As the fashion industry grows, the struggle for those in the poorer parts of the world grows too. The demands that the western world of consumer culture places on the developing world has...

This week we have come to the end of our project that we've been working on over the past few months. My brand is called Oppidan and we developed a story of it...