What makes you want to purchase a perfume? Of course, the scent has a huge effect on if you'll hand over your money. But what gets you in the store to smell that perfume in the first place?

It is all about the story behind it, and whether that speaks to you.

We were luck enough to have guest lecturer Nick Gilbert attend an industry day here at Nottingham Trent, he owns a brand named Olfiction that works with the perfume industry in a number of ways, however the main one is to help promote and sell perfume through the crafting of stories. As our new project is to create, brand and promote a perfume his advice was tremendously helpful to get us thinking on the importance of story telling.