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    Image result for london

    In my recent project, I was comparing Cath Kinston to the idea of 'Britishness', doing so multiple times without ever really considering exactly what this 'Britishness' means. After being prompt to doing so by my lecturer, I have really been comparing the 'then' and 'now' of a British identity. 

    I think Britain has never been able to shake the 1950's 'cheerio'stereotypes of Brits all being related to the queen somehow and all avid tea drinkers. I really think that Brits and Britain have changed, this was my argument on why no one rates Cath Kinston anymore. We are more diverse, more aware and much more travelled nowadays, we have all seen the world and the mix of diversity means that British culture no longer just 'white British' identity. 

    Instead, when I meet people from other countries and they ask me about how it feels to be British, the queen and castles are no longer the first things I am asked about. Instead, they ask about the British Grime scene, street style fashions, Oxford Street and my accent. It feels like Britain now has earned its place, rather than when it just went to countries and demanded it. Grime especially has blown up in these past few years and is known internationally.
    Image result for bbk

    I would definitely say I am proud to be British when it is put this way, when people talk about my British heritage I am very grateful for my background and the upbringing that being British has allowed me to have. That is why I get aggravated when people from other countries ask me about Kate Middleton's children as if I personally knew them (?)

    I found that deeply considering the term "Britishness" really helped me into the context stage of my project, now I know my feelings on the term I could see how to develop this.

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    Whilst in New York, I took thousands of images and decided that I wanted to just do a post showing some of my favourite ones. I really enjoy exploring a city using my camera, I have done it for years with my friends and it is one of my favourite parts about travelling so here is a few of my favourite images, I hope they show what an amazing time I had on the trip.




      











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    The time finally arrived for my course trip to New York! There had been much talk about the shocking weather conditions in the area and the huge quantity of snow that was there just days before our arrival but thankfully the weather cleared up and our flight was not cancelled! There were over 100 of us heading over for the trip so the whole plane was full of FCP students and some poor other passengers who had to listen to our excitement for the whole flight.




    We arrived in Newark airport late on the night of Monday the 8th, after a two and a half security crew we boarded the coach to our hotel titled The Wolcott, it had a great atmosphere and a really beautiful design that really interested me with the grandeur of it. We were exhausted after our days travelling so had a quick snack before getting into our beds.
    The next days plan was to visit FIT for an introduction into the production and marketing of perfume.

     I will be posting regularly about what we get up to on our trip so keep your eyes peeled!
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    Image result for black mirror


    I was never one for watching the TV, but since the TV became accessible through  the internet I have developed an unhealthy addiction. I have watched countless programmes, some awful and some brilliant but none have ever stuck with me the way Black Mirror does. It is so hard to attach a genre to it but it does have underlying tones of horror, shocking its audience with its intelligence every single episode.
    I began watching it on Channel 4, done through recommendation by my brother as he told me mad plot points that sounded too explicit and simply too mad for television. He was certainly correct and I became hooked from that first satirical, dark and twisted episode- for all those who watched it I'm sure you've never looked at the Prime Minister nor a pig the same. The writers were not shy and went further than anyone ever had to portray interesting messages to the audience.


    Do we have any power over our lives? Why do we obey? How will technology effect us? 

    Since Netflix's takeover, the only change has seen the show become even more high resolution, more Americanised and higher budgeted. It sees a few well known names join the cast as they continue to play out complex and thought provoking episodes. This recent series has received huge media attention for attacking such big problems such as parents policing their children through technology and what happens when technology advances, will it get so far that one coder could be in complete control of lives? It is the topics that makes the show what it is, everyone can relate to a story in one way or another or has questioned a similar topic that the show tackles. 


    The Guardian's article by Zoe Williams

    A particular episode that effected me was series 3, episode 1. It looked at how a persons worth is judged through social media and how we have all been affected by this, even those who attempt to keep themselves distanced from the apps. As someone who uses social media regularly, it made me really have to think about how I let this effect my self worth and how I let it make me doubt who I am. The characters livelihood depended on getting 'likes' by her peers in the same way a teenagers does.

    " Not too long ago, technology was saddled with the baggage of utopia: a tool meant to guide us into a new age full of promise. Shows like Star Trek boldly took us to a time when our ills were assuaged by technology, not enabled by it. In that sense, Black Mirror is truly a grim fairy tale for our time, where our sneaking suspicion that machines don't entirely have our back has become real. "-A Vice Article by Rod Bastanmehr
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    If you have never watched the show I hope this has helped to convince you to try it.

    If you have watched it, what do you think?
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    I am an avid fan of photography and am really passionate about imagery. I believe that fashion photography is not only gorgeous, I think it often can carry stories and messages that many would not expect. I save any images I love onto my Pinterest under a special folder that I use for inspiration for uni projects or even just to gaze at.

    Prada's most iconic images from the campaigns of the past 20 years A photo journey | Image 5 | NssMagazine RECOLLECT VINTAGE / INSPIRATION | gabbigolightly: “ Prada Fall 1998 ”CLM - Photography - Norbert Schoerner - prada
    Prada fall 1998 Campaign by Norbert Schoerner

    I loved this campaign, especially the muted colours with the pop from the red underwear. In addition the visual contrasting of the models unglamorous pose with the expensive prada clothing instantly adds a narrative to the shoot, to me it speaks a lot about the unrealistic beauty standards that models have to push to work towards.


     
    Co Collection 2018 

    I love the toning of this campaign, it is all very calming and relaxing to view, even the last image with dark tones is not confronting, it is very laid back still. I also love how they used a real ballerina (cough not Kendal Jenner if anyone remembers that shoot cough) as it really shows in the models whole posture. The clothes look gorgeous and appear super wearable as the models poses look effortless.
    Image result for wang wei photographer Wang Wei is the beijing-based 35mm fashion photographer you need to follow on Instagram | Photography | HUNGER TV

    Wang Wei fashion photography
    @wangwei_instagram.

    I love these images, taken on an analogue camera by a Beijing based photographer. I personally love images that reflect youth and I really see it in these images, they appear to be fun and the bright colouring really does attract attention, he has recently done a few more high profile magazine shoots and celebrity shoots so I am very interested in where Wang's career may go to.

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    Our task this week was all about the final outcomes of the FCP process, the outcome is the final product once we have followed all the steps up to that. This was the final week my group would be working together so we were excited to put all out work to a final conclusive end. 
    The project was to plan a photoshoot based on the 5 key words we identified from the Trans-Siberian express vogue shoot- Authentic, Exploration, Intimate, Perspective, Enigmatic.
    After sourcing 5 key words, we created a series of images focused on the idea of the lens. Our images have an aspect of realism, following the female subject through an unclear but unsettling narrative- evoking a question for the viewer. Who is she waiting for? What is happening?  Who is behind the lens? 
    The images have an untouched and very natural manipulation, used only to enhance the pictures to their full quality. This coupled with the use of a location and natural lighting makes the image appear completely authentic, using the model’s house allowed for this too. The light and smooth colouring gives the images a harmony that is at times contrasted with the harsh, intense black tones.
    The fashion accessory featured was jewellery, we used this in a very subtle and understated way so it didn’t overpower or become the key theme of the image.  This went along nicely with the laid back styling and dark clothing so that the images were more about the overall theme.
    The images convey themes of nostalgia, intimacy and also perspective.­­
    We received some really positive feedback for the project and I thoroughly enjoyed working with my group through each stage towards this final outcome.
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    When I think of Victoria's Secret, I instantly have negative connotations of the brand.
    We were asked to think about our opinion of the brand in a recent lecture and my instant opinion of the name is dislike. In recent weeks Victoria's secret have made many headlines and most of the press has not been positive. The models, creative directors and the brand as a whole has received a lot of hate over the past few months as the yearly fashion show was coming around.

    From the way we would analyse it on my course, you have to admit that they have a great integrated integrated marketing campaign. They have a strict brand image that, although I may not support it, they are true to. Their fashion show is a huge event that draws in the media and millions of viewers. Digitally, they use their own platforms and their models platforms to promote themselves and the fashion show. They have even crossed into Print before where the Victoria's Secret Angels have modelled for Vogue. Their stores are known to be experiences with customers returning to see the wings they have on display and shop at the same time. VS cross nearly every platform and it is understandable how they have such a big following.

    Image result for victoria secret bond street
    The Victoria's Secret Bond Street store


    However, I just feel like VS is not at all current and is stuck about 10 years behind. The whole narrative of the supermodels being the 'perfect women' is very opposite from the rest of the industry who have taken a more 'body confident' narrative to their brands. This shows how all women and men don't have to conform to the completely unrealistic 'angel figure.' Especially with studies that link media portrayals of women to higher rates of eating disorders. I was extremely surprised that they hadn't introduced Ashley Grahame to the cast or at least some slightly differing models. The brand have faced controversy for ads such as the one below where they basically suggest anyone over a size 4 isn't the 'perfect body.'

    In addition, the last fashion show has been critiqued as being highly insensitive to many cultures. One of the first was in 2012 where they sent model Karlie Kloss down the runway in a copy of a Native American headdress. This was an obvious faux pas on their part and possibly would have been forgiven but it has happened time and time again, the creative team must either be oblivious or blind to their wrongdoings.
    Image result for karlie kloss cultural appropriation Image result for victoria secret 2017 cultural appropriation

    In conclusion, I have to say that I see more negatives than positives with the brand. I see the narrative as old and the lingerie itself as overpriced. I personally like to support brands that make me feel good before I've even purchased the products through their brand messages. Perhaps with a reshape of their creative team the company could seem more inclusive however they have stuck with the exclusive narrative for so long I'm sure they will continue that way.

    What is your opinion on Victoria's Secret?
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    About Me

    Nottingham based fashion student, looking to break into the PR and social media careers. Particularly interested in trend, culture and events.

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