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    Image result for how to tell your story so the world listens

    I decided to select this book from the reading list we were given as the title spoke to me the most from the list. “How to tell your story so the world listens” sounded like a very powerful statement and one that would be very helpful on my fashion communications course. What I have found since starting the course is that much of what we do is about researching, developing and crafting a story around the brand/product. I thought this book could really help my understanding of how promoting an idea works.


    The book is a quick read, able to be read in just over an hour. It is however jam-packed with advice, tips and an anecdote that expands on a few main pieces of advice that Buster explains are bible when attempting to tell your own story. Some of these are fairly obvious pieces of advice that you would have been taught in English class, such as ensuring you explain the what, where, who, how and when of a story. Others are a little more obscure ideas that focus on how to get people to relate to your story, such as focusing on a gleaming detail that may originally seem irrelevant in the tale but by the end holds a large part, such as the bike in ET. At the beginning, it was just a bike and by the end becomes part of the most memorable scene in the film.

    I found the most powerful message in this book to be the idea that we all have a narrative and 'we are all in the midst of a great story'. I find this to be a very inspirational idea, especially when in a bit of a rubbish mood or mindset. Even when things aren’t going my way it helps to remember this as we are in huge control of our life story.

    The end of the book has a section of exercises to help readers to evoke their own inner story by looking back at their childhood experiences, times that changed lives and even about antagonists that you may have had in your lives. These are such personal prompts, ones that Buster does share a few answers she has heard. The responses were surprisingly emotional, one student even a survivor of a tsunami that made it through by realizing we all have our own narrative in life, a very powerful idea that helped her to persist and meant that she lived to tell her tale.

    Overall, I would say the book is a decent read. I can’t say my life has changed since reading it but I think that it will be particularly helpful for those who are planning for a public speaking event or something similar. I hope that it will help my approach to further projects.
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    Image result for the house of z
    The documentary, featured on Netflix, followed the career rise and fall of the designer Zac Posner. I recognised the name however was not overly familiar with his work, I did however then recognise him from being a judge on Project Runway. The documentary trailer seemed to show drama and huge scandal in his career so I was very excited to watch.

    "Not all models and lipstick and fishtail gowns"

    The first part of the documentary followed Zac from childhood, it showed his passion to create clothing for dolls and showed how this developed into a real passion for the fashion industry. His family all got involved in this and helped him to create his first collection using their own money, it featured at the 2001 Gen Art show and got a lot of media attraction due to Posens own connections, for example his best friends mother was actually Anna Wintour so many industry high ups were there.


    I think that the documentary highlighted very nicely the uncertainty that people felt about Zac himself, it was no doubt that his clothes were impressive, it was his personality that left me and others doubting. He came across a little too arrogant however this then seemed fair as his career sky rocketed, allowing him to expand his business with investors such as P Diddy (Sean Combs.)
    As the brand grew, the issues did too. Around 2007, the once positive press suddenly turned against Posen, both his business and his personality as a designer. Posen’s family had a falling out over the brand, the designs began to get slated and labelled as too over the top and unoriginal. He had lost sight of what made him talented in the first place.



    I do think this was a very important message about being true to yourself rather than just sticking to the trends of the catwalk, this was his downfall and could be the downfall of so many others. The effects of the recession also hit, buyers no longer could carryout such large risky orders, this effected Posen’s income greatly. As a way to try and appear more consumer friendly he worked to do a collaboration with Target and, as he called it, ‘whored himself out’ through advertising and sponsorships. Ultimately, he was unhappy because it was not what he wanted from his life.


    I really did want Posen to turn it around during the 2014 fashion week show and was very grateful when he managed to take a step back, revaluate his style and managed to create a ‘make or break’ collection that worked to make him be remembered as an amazing and skilled designer. The media supported him and so did anyone that had doubted him. It was a huge win for him personally and after following the whole journey I was very pleased to see it. The documentary even made a point to highlight how happy he was now, designing dresses for many big influencers and working in a way that he really enjoys.
    The documentary was not as drama-packed as the trailer showed it to be, however it was very insightful into what a difficult industry fashion is. Your work and your character are judged frequently and any slipups are highlighted hugely on those catwalks.

    I would recommend it to anyone who is interested in that side of the industry.


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    I am a huge fan of the Instagram account (now insta verified) Diet Prada.

    The anonymous account calls out fashion issues such as fashion copycats and ethical issues in the fashion community, naming and shaming very publicly any brands or persons who have been seen as doing wrong. It has got them into heat with many people in the industry however, arguments often kick off in the comments section as brands lash back, unhappy with the negative critique put out about them.

    I do adore the account, I think that everything they are saying seems more than fair. There is inspiration and then there is straight plagiarism and some of the comparisons they post are almost identical. They know their stuff about fashion and about brands and are not afraid to show it.
    As the account themselves put it;

    “When it’s from a place of love (and credited) its inspiration. If you’re trying to keep the reference quiet and cash in off of someone else’s proven success, then you’re into theft territory.” 
    @diet_prada for highsnobiety.com

    Gucci have been one of their most serial offenders, from stealing patterns, designs and logos from many smaller brands. It has also been  huge few years for Gucci so the stolen designs have obviously been doing them well, but thankfully they have to deal with the embarrassment of Diet Prada outing them to their 250K followers. They even invited Diet Prada to do an Instagram Takeover for them, to spot the references of their new collections. This transparency is all that consumers and the account ask for.

    I believe the account is reflective of the society we live in now, we are self-policing and stopping injustice where we see it. If @diet_prada was not calling out the copycats, who would? Would brands be less careful with their copied designs and campaigns? I'm grateful that with Diet Prada around we won't have to know.

    Keep up the great work! It's like a modern day Gossip Girl,
    XOXO
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    Image result for london

    In my recent project, I was comparing Cath Kinston to the idea of 'Britishness', doing so multiple times without ever really considering exactly what this 'Britishness' means. After being prompt to doing so by my lecturer, I have really been comparing the 'then' and 'now' of a British identity. 

    I think Britain has never been able to shake the 1950's 'cheerio'stereotypes of Brits all being related to the queen somehow and all avid tea drinkers. I really think that Brits and Britain have changed, this was my argument on why no one rates Cath Kinston anymore. We are more diverse, more aware and much more travelled nowadays, we have all seen the world and the mix of diversity means that British culture no longer just 'white British' identity. 

    Instead, when I meet people from other countries and they ask me about how it feels to be British, the queen and castles are no longer the first things I am asked about. Instead, they ask about the British Grime scene, street style fashions, Oxford Street and my accent. It feels like Britain now has earned its place, rather than when it just went to countries and demanded it. Grime especially has blown up in these past few years and is known internationally.
    Image result for bbk

    I would definitely say I am proud to be British when it is put this way, when people talk about my British heritage I am very grateful for my background and the upbringing that being British has allowed me to have. That is why I get aggravated when people from other countries ask me about Kate Middleton's children as if I personally knew them (?)

    I found that deeply considering the term "Britishness" really helped me into the context stage of my project, now I know my feelings on the term I could see how to develop this.

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    Many people had told me that Brooklyn was an area I would love, away from the high maintenance side of Manhattan I was told that Brooklyn was a little rougher around the edges, with more grit and life to it. I knew we definitely had to visit and we planned to go on the Thursday of our trip.
    We decided to go on the subway to get there, aiming to get off at Bergen Street station as we knew a few places in the area that we wanted to visit. Thankfully, to google maps, we managed to get on the correct train and arrived at our destination after a 15 minute journey. The subway was much different to what I am used to, the London underground, and it makes much more noise and it much shakier than the tube.

      
    Once getting off the train we visited a makeup shop and a cafe named The Hungry Ghost that Danielle knew through a Youtuber she watched. From there we wondered around the area, popping into a few thrift shops en route and exploring the murals and artwork that we stumbled over. We were heading in a rough direction to the Century 21 outlet store but took many detours when a road looked interesting.





    After already walking for what felt like miles we decided to keep going to the Brooklyn bridge. It was already dark so we got some absolutely amazing views of the skyline.

    I really enjoyed our day in Brooklyn and think it showed a side to New York that you can't see in just Manhattan.
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    Whilst in New York, I took thousands of images and decided that I wanted to just do a post showing some of my favourite ones. I really enjoy exploring a city using my camera, I have done it for years with my friends and it is one of my favourite parts about travelling so here is a few of my favourite images, I hope they show what an amazing time I had on the trip.




      











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    The time finally arrived for my course trip to New York! There had been much talk about the shocking weather conditions in the area and the huge quantity of snow that was there just days before our arrival but thankfully the weather cleared up and our flight was not cancelled! There were over 100 of us heading over for the trip so the whole plane was full of FCP students and some poor other passengers who had to listen to our excitement for the whole flight.




    We arrived in Newark airport late on the night of Monday the 8th, after a two and a half security crew we boarded the coach to our hotel titled The Wolcott, it had a great atmosphere and a really beautiful design that really interested me with the grandeur of it. We were exhausted after our days travelling so had a quick snack before getting into our beds.
    The next days plan was to visit FIT for an introduction into the production and marketing of perfume.

     I will be posting regularly about what we get up to on our trip so keep your eyes peeled!
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    Image result for black mirror


    I was never one for watching the TV, but since the TV became accessible through  the internet I have developed an unhealthy addiction. I have watched countless programmes, some awful and some brilliant but none have ever stuck with me the way Black Mirror does. It is so hard to attach a genre to it but it does have underlying tones of horror, shocking its audience with its intelligence every single episode.
    I began watching it on Channel 4, done through recommendation by my brother as he told me mad plot points that sounded too explicit and simply too mad for television. He was certainly correct and I became hooked from that first satirical, dark and twisted episode- for all those who watched it I'm sure you've never looked at the Prime Minister nor a pig the same. The writers were not shy and went further than anyone ever had to portray interesting messages to the audience.


    Do we have any power over our lives? Why do we obey? How will technology effect us? 

    Since Netflix's takeover, the only change has seen the show become even more high resolution, more Americanised and higher budgeted. It sees a few well known names join the cast as they continue to play out complex and thought provoking episodes. This recent series has received huge media attention for attacking such big problems such as parents policing their children through technology and what happens when technology advances, will it get so far that one coder could be in complete control of lives? It is the topics that makes the show what it is, everyone can relate to a story in one way or another or has questioned a similar topic that the show tackles. 


    The Guardian's article by Zoe Williams

    A particular episode that effected me was series 3, episode 1. It looked at how a persons worth is judged through social media and how we have all been affected by this, even those who attempt to keep themselves distanced from the apps. As someone who uses social media regularly, it made me really have to think about how I let this effect my self worth and how I let it make me doubt who I am. The characters livelihood depended on getting 'likes' by her peers in the same way a teenagers does.

    " Not too long ago, technology was saddled with the baggage of utopia: a tool meant to guide us into a new age full of promise. Shows like Star Trek boldly took us to a time when our ills were assuaged by technology, not enabled by it. In that sense, Black Mirror is truly a grim fairy tale for our time, where our sneaking suspicion that machines don't entirely have our back has become real. "-A Vice Article by Rod Bastanmehr
    Related image



    If you have never watched the show I hope this has helped to convince you to try it.

    If you have watched it, what do you think?
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    I am an avid fan of photography and am really passionate about imagery. I believe that fashion photography is not only gorgeous, I think it often can carry stories and messages that many would not expect. I save any images I love onto my Pinterest under a special folder that I use for inspiration for uni projects or even just to gaze at.

    Prada's most iconic images from the campaigns of the past 20 years A photo journey | Image 5 | NssMagazine RECOLLECT VINTAGE / INSPIRATION | gabbigolightly: “ Prada Fall 1998 ”CLM - Photography - Norbert Schoerner - prada
    Prada fall 1998 Campaign by Norbert Schoerner

    I loved this campaign, especially the muted colours with the pop from the red underwear. In addition the visual contrasting of the models unglamorous pose with the expensive prada clothing instantly adds a narrative to the shoot, to me it speaks a lot about the unrealistic beauty standards that models have to push to work towards.


     
    Co Collection 2018 

    I love the toning of this campaign, it is all very calming and relaxing to view, even the last image with dark tones is not confronting, it is very laid back still. I also love how they used a real ballerina (cough not Kendal Jenner if anyone remembers that shoot cough) as it really shows in the models whole posture. The clothes look gorgeous and appear super wearable as the models poses look effortless.
    Image result for wang wei photographer Wang Wei is the beijing-based 35mm fashion photographer you need to follow on Instagram | Photography | HUNGER TV

    Wang Wei fashion photography
    @wangwei_instagram.

    I love these images, taken on an analogue camera by a Beijing based photographer. I personally love images that reflect youth and I really see it in these images, they appear to be fun and the bright colouring really does attract attention, he has recently done a few more high profile magazine shoots and celebrity shoots so I am very interested in where Wang's career may go to.

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    North: Fashioning Identity
    At Somerset House

    Image result for north fashion identity
    Alice Hawkins, The Liver Birds

    In the Summative Project, I was tasked with the Outcome of Lens. I selected to visit this particular exhibition as it focused on how fashion and photography can work together to capture the identity of the North of England. I was also immediately intrigued by the advertised image that featured on the advertisements, the image shown at the top of the page, had a beauty to it and also a level of intrigue about the beautiful women in such a rough setting. 

    The exhibition featured fashion collections, art pieces, photography as well as documentary films and photography. This mix of documentary and art worked perfectly as both looked to capture the Northern English spirit and take on society. 
    The main angle of the exhibition looked to seek what is meant of the North, there is no true line defining the North or South, so why is such a change in identity seen? 
    Image result for north fashion identity
    Tim Walker for British Vogue, August 2008

    Ewen Spencer, 2000

    "Gino's Coffee" (1969) by Eric Jaquier
    Eric Jaquier, 1969


    I found these images particularly powerful and they stood out from the exhibition to me, conveying images that are often seen from the North. The exhibition also featured short film and art pieces.


    A still from a film that was being played

    A locker showpiece, filled with some stereotypically North item

    The end of the exhibition featured the social documentary, long commentary from many Northerners speaking of their childhood experience and how it was growing up in the North of England. Their stories were touching and the rooms layout made me want to stay longer to listen. The phone acted as headphones for the viewer to listen to.




    The exhibition really aided my work towards the lens outcome I am to develop, giving me many new ideas and more inspiration to guide my idea generation. I definitely recommend visiting!


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    About Me

    Nottingham based fashion student, looking to break into the PR and social media careers. Particularly interested in trend, culture and events.

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