In a recent meeting we were talking about the effect of history on current society and trend, especially about past socialites and celebrity. I found the whole seminar fascinating and decided to look into a historical taste maker per decade to see how their effect has lasted throughout the years and so I could easier spot references that current designers may refer to.

1920
How could it be anyone other than Coco Chanel. She was the definition of timeless glamour and beauty, going on to create a huge trends and an Empire, Chanel.

1930

1940


1950

1960

1970

1980

1990

I am sure that it is not news to anyone that Kanye West has a long history of being problematic.

In 2005 he says on live TV 'George Bush doesn’t care about black people.'
The 2009 VMA's he interrupts Taylor Swift's award speech to say Beyonce deserved the award.
In 2016 he says that he would have voted for Trump in the election.
The change in tune from 2005 to 2016 is highly hypocritical and causing people to be very unsure on what the rappers true believes are, is he doing all this for press or is he even in his right state of mind?

'The Track “New Slaves” tackles issues facing contemporary African Americans: racism, capitalism, American society’s legal and economic systems and the culture of commodification, all of which, Kanye raps, are exploiting black people.'
- Katie Goh for The Independent

Kanye has always been a huge advocate for black people, especially in the area he grew up in Chicago. His album released in 2016, The Life of Pablo, included many songs that referenced these beliefs. The quote above highlights exactly how it had influence especially in the song, "New Slaves."



After a hiatus on social media lasting just over a year Kanye popped back up with a bang in the last month, so many inspirational messages about believing in yourself and some announcements of upcoming music drops. I was so excited to hear all of this and really hoped Kanye's return to social media would provide a bit more of that connection modern day artists have with their fans. I would say this lasted a good week or so before Kanye's problematic side showed it's ugly head again.

For a man of Kanye's position to be posting about Donald Trump, especially after Kanye's frequent previous statements on how presidents don't care about black people, I see it as hypocritical. Trump cares about no one other than himself and other old white elite men. For a black man with a wife and daughter to be so publicly supporting of a man so disrespectful to women and people of colour it is upsetting and infuriating. To be honest, I see it all as a thing of money.

Do you remember when OJ Simpson said "I'm not black, I'm OJ," I think it is like that. Kanye is above all our 'real world' issues because he has the money and the influence to do whatever suits him best. He can vote for whoever without real consequences. He has healthcare, he has stable income and this gives him the stability which the majority of the population can't access. He can support these people because his wealth and status allows him to avoid the real effects of the people in government.

After recent admittance of an oppiod addiction I am imagining that all recent news has been due to this, however will Kanye ever truly explain his recent behaviour? I think it is fairly unlikely but I'll be watching with keen interest.

They Are:

Current

Brandcentric

Individual

Ambitious

Creative

We Are:

Current

Individual

Lifestyle

Fresh

We want our consumers to feel:

Exclusive

Authentic

Validated

-Inga Liningaan Langkay

I have been really interested in fashion photography since I started my photography A-level. However from doing this I have learned just how hard it is to do even what seemed like a simple shoot. Fashion photographers truly have been a huge part in history, they are documenting our trends and lifestyle in each shoot. The article specifically refers to a 1945 Vogue editorial »Believe it« taken by Lee Miller. The images in UK and US vogue were different because they were said to be like war propaganda. This completely revolutionised fashion photography and took it out of the studio and into the literal trenches. It had such a documentary feel to it that I think is something I have taken for granted in fashion photography. 

I also do however agree with the idea that maybe this form of photography trivialises such issues, the war was obviously a huge atrocity that ruined thousands of lives, leaving many with scars both physical and mental. Vogue deciding to use them as if the war was a chic trend that people should replicate would be offensive for those who struggled through it.

The next big revolutionary editorial was by Nick Knight, commenting on the CCTV and how the world is becoming ruled by surveillance. I think this level of documentary is much more appropriate. It is a social commentary on society that has no reference to a murderous event so is much more appropriate and less controversial. I do see fashion photography as a true form of expression and documentary, however maybe sometimes it does go too far.




Read the article here: https://previiew.com/home/journal/the-possible-importance-of-fashion-photography.html

 Chloe Sheppard is a young photographer and visual artist based in London. Her work is generally dream-like portraits of girls similar in age to her with shallow depths of field and lots of cool tones however I am most interested in her work titled ‘The chamber of reflection.’ She states that she wanted to celebrate her own emotional tie to her bedroom through asking other teenage girls as it reflects our own personalities and interests.

1. Emma Tamsin



Emma is a plus size youtuber who does the best hauls I have ever seen. Her style is edgy with some street inspiration but she also would wear some lovely dresses and skirts. Her 'I don't give an f attitude' is so catchy and watching her videos always remind me that if I feel confident, I can wear anything.

2. Amber Scholl



Amber is the queen of beauty on a budget. Her channel has grown hugely over the past few years but she still makes some great content that really supports the idea of DIY over expensive purchases. In addition, she has just featured on Kim K's app doing a makeup tutorial so I'm sure her platform will only keep growing.

3. Taylor R



Taylor R is a Hong Kong based Youtuber who vlogs her life being a model abroad. Originally from Canada, she moved for work and now lives with her Hong Kongese boyfriend in his home area. Her work is so interesting and is very inspiring to live abroad and attend the fashion events she gets to see.

If anyone can tell me how this image sells perfume I would honestly be grateful.

Since exploring the sector of perfume deeper it has shocked me just how overtly sexual some of the advertisements that brands put out, overtly sexual to a very uncomfortable degree. Women are often dressed scantily or not dressed at all whilst men are often seen to be in the dominant position in the imagery. Why are we showing this awful gender imbalances in a perfume advert? and why do they all seem to be inspired by Fifty Shades of Grey?




My group and I were completley put off from the sexual and lustful side of the perfume industry, instead we have decided from the get go that we wanted to completely reinvent the majority market, instead we have decided to look at what we like to label 'the forgotten consumer

What makes you want to purchase a perfume? Of course, the scent has a huge effect on if you'll hand over your money. But what gets you in the store to smell that perfume in the first place?

It is all about the story behind it, and whether that speaks to you.

We were luck enough to have guest lecturer Nick Gilbert attend an industry day here at Nottingham Trent, he owns a brand named Olfiction that works with the perfume industry in a number of ways, however the main one is to help promote and sell perfume through the crafting of stories. As our new project is to create, brand and promote a perfume his advice was tremendously helpful to get us thinking on the importance of story telling.