Wednesday, 18 October 2017

In FCP this week, we were set a group task to look at the context of some current trends. My group was given the task of Rebels, I was pleased to get this trend due to the vast history available for us to research and I found some great information- which is what this blog post is about.

We brainstormed what the word meant to us;
-against the grain
We wanted to get deeper than the cliche of the word.

I did some research on more of the surprising trends that started as pure rebellion.

The Flapper
I decided to start my research back to the 1920's, my lecturer had mentioned how Flapper girls in the roaring 20s were actual an act of rebellion against the older generations ideals. I was shocked at this as I had assumed it was rather a fashion statement than a lifestyle statement. The flapper trend originated after World War 1, there was a realisation that life was short and this caused many to break out of societies ideals to do what they wish. When the war was over, the high death count meant that there was a lack of husbands, rather than settling down girls took the more 'masculine' habits of smoking, drinking and dancing, they decided to enjoy their youth rather than waiting around for a man.
Image result for louise brooks flapperImage result for flapper girl

The style was new to the era, hems were shorter and hair was bobbed, it was much sexier and scandalous than the pre-war woman and was seen as shocking to many, the look to some had connotations of sexual deviance. Many films idolised the lifestyle and acted to advertise the trend among young women. Actresses such as Louise Brookes (seen left above) and films such as "The Flapper" staring Olive Thomas were seen to publicise the trend.

Hippy Culture
Similarly the the flapper culture, the hippy culture rose as a rebellion to American society at the time. In the 1960's president John F Kennedy caused massive social change and unrest, alongside the rise of the civil rights movement and the beginning of the Vietnam war, youths were witnessing huge change. Their friends were being drafted into war, often killed or wounded and they used the subculture to promote peace rather than war. Alongside their beliefs, hippies had a distinctive look including unruly hair, bright clothing and often very loose items. Their look was associated with drugs and antisocial behaviour to the older generations who were against their anti-government messages.
Image result for hippie culture
Their lifestyle was a complete rebellion to the society of the time, they were against the capitalist ideals of the time, instead they promoted communal living and self production. The ethos went with the fashion, clothes were looser unlike the 'smarter' and more socially acceptable clothing before the movement. Although not such a current trend, hippy styles are still featured across runways and shops.

Jeans have been traced back to workers all the way from the 1500s, Levi Strauss was one of the people who looked to strengthen jeans to make them even stronger for workers. This later became the well known Levi jean. In the 1930's, jeans became popularised by Western films that showed people such as John Wayne and James Stewart which spread the trend through film, this meant that denim almost became a souvenir of Eastern Americans who travelled West. It was also a well swapped product during WW2 as soldiers swapped their goods to get their hands on jeans.

An ad for Lee jeans circa 1942

When they became a fashion trend in the 1950's, jeans were seen as highly rebellious. Blue jeans became an act of defiance against the older generations, an idea popularised due to films such as Rebel Without a Cause and The Wild One where James Dean and Marlon Brando where seen to wear blue jeans. Many shops and restaurants even banned youths that were wearing jeans up until the late 50's. It was seen as breaking societal rules and social constructs. In the early 60's they were sold widely across America and even saw on women such as Marilyn  Monroe. The universal clothing item meant that all social classes and calibre of people all owned a pair of jeans.
Image result for james dean jeansImage result for marilyn monroe jeansRelated image
Similarly to America, Jeans were also a sign of Rebellion in the USSR. Much alike in America, blue jeans in the Soviet union were seen as a symbol of freedom- something that was missing from the USSR as everything was highly regulated. Jeans were trafficked and smuggled into the country by sailors or pilots, it put people at risk of a prison sentence. Jeans in the USSR were a physical representation of the freedom they were missing and to own a pair was highly rebellious. 
Jeans eventually became mainstream worldwide, no longer seen as overly rebellious.

What is your opinion on these rebellious trends?


Tuesday, 10 October 2017

Hi again,

This week we were set the task to carry out a gold themed photoshoot. My partner, Steph, and I decided that we wanted to talk about the permanent attraction of gold and how people find it impossible to resist, linking slightly to the story of Midas who wished that everything he touched turned to gold. Although this seems like a good thing, it had downsides such as not being able to touch loved ones.

Our original idea was to have a collection of gold things and a single hand reaching to grab them. We decided to expand this idea slightly after having a look at Pintrest, deciding to add a golden triangle of wrapping paper to the background which set the line our arm would follow.

We were very pleased with our final images and how they turned out, we feel our message on the attraction of gold is very clear, this is highlighted again by the gold chain that is acting to drag the hand closer to the golden things. Here are a selection of the favourite images.

Saturday, 7 October 2017

I was recently set a task to closely explore the colour gold and the positive or negative connotations around it. At first, my initial reaction was that gold is overused, tacky and just not that precious anymore. After some research, my opinion was changed slightly and I could see some beauty in gold too. Here are some of my favourite Pinterest images.

Precious Richness Expense Luxury Attraction
pinterest// vintagetravelin ❂✰ Spiral Marchesa fall 2016 RTW vogue Money-Saving Tips for Makeup Addicts #DontPayFull                                                                                                                                                      More

Tacky Gaudy Over-used Tired Cheap
Pinterest// tumblr Intagram// _evelyn0430_ Ill follow you guys back :)Boom! Bring forth the shine! 80s Hip-hop popularised the now iconic heavy gold chains for men and bamboo earrings for the sisters. Combined with a fly pair of three stripes and a Kangol hat, nothing says True School more.   Wanna be part of the action? Just book us, grab some of our props and get yourself some throwback photo strips at the best party you have ever had  #HipHopPhotoBooth E:

Soup of frecklesImage result for gold chain

Pinterest: @SebastianAlbery ← *♧*♧*♧*Image result for argos gold rings

Wednesday, 4 October 2017


Is it the new seasons black?

Since starting on my Fashion Communication and Promotion course at Nottingham Trent, our first focus has been on colour. This topic, at first glance, seemed limited to just the obvious colour connotations, however from our lectures and seminars I now can see how colour is an almost never-ending topic.
One particular shade can be traced back through history, the variations having complete different meanings and evoking different emotions.
This can be seen particularly in red, it is a colour which is very interesting to analyse due to cultural and generational differences.­
In western society, red is seen as sensual and passionate which can be traced back to Medieval England, red tights on a male in the era aimed to highlight his body, representing his sexuality. This meant red was almost seen as promiscuous.

Fast-forward to modern day and this association of red is still tied to love and lust, brands still use red to bring out sexuality in garments. Valentino is a designer strongly associated with red, a passion that began when he had witnessed the drama of female opera characters that often dressed in long red dresses. Therefore, he uses red to represent the passion that he witnessed in the Spanish Opera, using the dark toned red to bring out the drama of his dresses further.
These connotations are very different in Asian Cultures, red represents good luck, joy, celebration and general happiness. This makes red a popular colour for a wedding dress or special occasions. 
Red also can be viewed ­negatively; during the rise of communism wearing red would have had you labelled as a communist synthesiser. The colour alone would evoke fear in some who feared the regimes and pride for those who supported it. Red would be used very differently in print adverts today as red no longer automatically links the viewer to communism.

This autumn/winter, one of the new seasons biggest trends is the colour red. On tops, dresses and jumpers it is being seen across stores on clothes of all occasions. Dresses, jumpers, trousers and accessories are all seen in a myriad of red shades, from orange tones to deeper purple tones, there is a red to suit everyone.

Although just a colour, red has the power to change emotions with its use. I see it as especially popular this season due to its easy change from a brighter summer red to a deeper and more wintery red. I am excited to take a look at the history and impact of other colours throughout my course.

What's your opinion on red for autumn/winter 2017?

Sunday, 20 March 2016

I have been straightening my hair for about 5 years and for the past 2 years probably haven't had my hair natural for one or two days at most. However, I decided that this needed to change.
After watching an abundance of Youtubers talk about their 'curly hair journeys' and what products they recommend. After watching and reading hours of this I decided to do my own recommendations for those wanting to start to wear their hair natural.

1. Palmers Olive Oil formular- leave in conditioner £3.99
I purchased this online as I wanted a non-sticky leave in conditioner to nourish the ends of my hair, I try hard to focus a lot of my time on the ends of my hair as this is the oldest part of hair so likely to be the most damaged. I just spray it on the ends of my hair and avoid the roots as the olive oil would make them feel unclean. It is very nourishing and is a quick fix for dry days.

2. Umberto Giannini Curl Friends- Defining Mousse £5.50
I bought this from boots not too long ago as I had read online that it would ensure to define your curls without making your hair feel crispy {if you have curly hair you will have had the awfulness of this}. The can is also really pretty. I really like this mousse, as it is much better than many I've used before. It is lightly fragranced a light and unstick formula which you can definitely tell once it is in your hair. I really like this and cannot wait to try more of the range as it is all well priced and very highly rated.

3. Tigi Bed Head Ego Boost £7.50

I have had this product for years as I only apply a tiny bit to the fronts of my hair where my parting is to attempt to tame the fly-aways in that area. It is a nice constancy as it is quite watered down so does not sit on your hair. It can be a bit sticky however so I do not use too much to ensure the front of my hair still has the movement I like.

4. Superdrug style expertise curl cream £2.99

This is really good if you are on a budget, the creme is quite sticky and hold curls in well. It can leave hair a little crispy if too much is put in however it is still a good and usable product. It gives curls that hold well, ideal if you won't have time to touch up your curls throughout the day.

5. Palmer's Coconut Oil Formula Strong Roots Spray £3.50
I decided to buy this spray to moisturise my scalp as I started to find it was getting slightly dry which was really annoying and meant I had to be careful at how I was tying my hair up.
This was a stress I did not want so bought this on a whim in the supermarket and it turned out to be absolutely amazing. It smells really lovely due to the coconut oil in it and it does not grease your hair as it is so light. With a few spritzes and a quick scalp massage your scalp will be so soothed and it can also be applied all throughout the hair to freshen hair up.
I definitely recommend this as it will ensure healthy hair from the roots.

6.  Coconut oil £12 (Not in the image above)
Coconut oil is very well known as being an amazing nourisher for skin and hair due to the fatty acids in it. Once a week I warm up some and use it as a deep conditioner, applying it to the ends of my hair mainly before working it to the roots to nourish my scalp- I do this as the ends are the oldest so likely to be the most damaged. I then wash this out with a very gentle shampoo and it ensures my hair will be much more moisturised. 
I keep it in the fridge and only heat up the amount i'm using at the time and urge you to begin doing this as it it the deepest conditioner I have ever found.

Saturday, 20 June 2015

I have come crawling back, my head hung in shame. I AM SORRY.
Possibly, I am the worst blogger of the bunch and I dropped my blog as soon as the dreaded exam season was approaching which was awful of me but I'm back and I'd like to say better than ever with a new look and more blog ideas under my sleeves. With around 80 days of summer which I have off to enjoy as of yesterday I plan on blogging a lot more than I have so far this year.
So, if you'll take me back I'd love to start talking to everyone again. I might even brush the dust off my twitter and get that started again.
See you again soon

Monday, 16 February 2015

Hello my loves, 

To be frank, fashion wise my life is not going as well as I would like it to. I feel a bit basic recently, repressing my outfits which crave any effort and sticking for all black / dark ensembles which reflect my current mood. I pinkie promise to the fashion gods that I will get my life back on track and maybe start wearing my normal clothes again instead of the accidental goth phase I seem to be going for recently.

With February flying past I am feeling better about the world. With my year 11 exams slowly approaching I am definitely planning on making the most of this half term because any fun I have in Easter will feature the overhanging cloud of pressure to revise. This includes me doing more then just vegetating and online shopping, I plan to get out and visit the things I want to do. This week I am tackling to the Tate Modern (and take blog pictures) to feel arty and cultured (my two life aims.)

Saturday the 28th is the ever occurring London Fashion Week so I will be here to give you the full view behind the scenes of Somerset House, I'm really good at espionage so keep your eye out for my post (most likely on Sunday the 29th but don't hold me to it!)

Lots of love,
Lydia James

Current things on my mind include;
-why do birds fly south for winter
-what happens in our minds when we sleep
-do dogs ever cry

Saturday, 24 January 2015

(top- Asos, skirt- Topshop, watch-Michael Kors, shoes- New Balance, jacket- Urban Outfitters)


 Who am I kidding, I don't play tennis.
Never the less, we thought it would be a really nice place to take pictures. It was the perfect winters day with a strong sun and a nice chill in the air. My outfit was judged by the many dog walkers who were all bundled in layers of jackets and scarfs but I had fun anyway. Winter vibes and all that.

I got a new camera for christmas and it's so pretty I just want to take pictures of it. Its a fuji film and it's so perfect for what I use it for and it just takes the nicest pictures- I love it. My watch was also a christmas present, it's Michael Kors and I have no clue what it is called.

January is officially the most uninteresting month of the year and to make it better I'm trying to plan things to look forward to, so far I am failing however I do have planed a Clean Bandit concert as well as London Fashion Week A/W so I can't complain too much.

Lets all just hibernate until April.

Friday, 19 December 2014

Hello my loves,
Sorry I haven't been around too much recently and to be honest I have no excuse. I got rather overwhelmed with the sudden arrival of Christmas not to  long ago- somehow I missed a memo which means that  was (and still am) completely unprepared for Christmas. However, today saw the end of my school for 2014, a bittersweet feeling as I can honestly say 2014 has been the most magical year of my life. My close friends and I decided to head out on a day trip. 
I can't take credit for the camera however I took the majority of pictures.

Top- ASOS : Skirt- H&M : Coat- Primark : Shoes- New Balance

We went to Bricklane and Spittlefields (Wagamama duh.) In Bricklane I bought a jacket which my mother loaths, but that's the fun in fashion right, but I'm sure it will soon feature on my blog (or my instagram @lydia,james) with a pair of jeans and plain tshirt. 
Hope you liked these pictures as much as I did.