Using Lens as an outcome
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The Outcome of Lens has been seen ever
since the early invention of the camera and film. Back in the 1600s-1700s
fashion was spread through sketched imagery, seen mainly in aristocracy where
designers would use the sketches to aid their designs. These turned into early
forms of magazines, as the sketches would be passed on as bundles of imagery
intended to create sales for dressmakers. These developed into the early
fashion magazines, one of which was Harpers Bazar, they were aimed at
aristocracy and had a lot of information on the higher social classes. It was
in the French paper La Presse that first allowed for paid advertising in 1836.
In terms of advertisement, the Pears’
soap company is said to be one of the frontrunners in imagery advertisements as
they were some of the first to use catchy slogans along with imagery to sell
their product.
In recent years, digital platforms have
changed how the lens can be used in advertising. In social media, celebrity and
influencers are seen using image to sell products, often their own or ones they
have been sponsored to promote. In addition, even traditional forms of
advertising such as billboards have become more innovative, using digital
aspects to engage with the current consumer.
What do you see as an effective form of advertisement?
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Thank you so much