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    Image result for the true cost

    As the fashion industry grows, the struggle for those in the poorer parts of the world grows too. The demands that the western world of consumer culture places on the developing world has reached an all time high, with catastrophic effects as shown in the ethically critical film, The True Cost.

    I remembered as the news has hit about many of the events they mentioned within the documentary, a huge building collapses as low paid workers get trapped under the rubble, a huge fire that rips through factories with no proper health and safety procedures in place. I did not however realise how many of the main brands made their clothes within these very factories, GAP and Primark to name a few. It is all well and good that the brands offer their condolences and false promises of improvements however as the documentary shoes these are not isolated events. They are fairly often and so devastating to communities.


    There are over 40 million garment factory workers in the world at the moment, with 10% of them working in Bangladesh. It is spoken as an issue mainly for female workers as 85% of these factory workers are female. They earn less than £3 a day. In England, that is the price of an average lunch. It is pocket change whilst for some they have to raise a family on that money alone. The ideas of unions are only just emerging, workers demands barely getting listened to and reports of violence and abuse have risen out of many factories. The documentary featured a worker retelling how they were locked in a room and attacked with chairs and other furniture items, unlike the UK where policing is high, these workers still had to go back the next day and work for these same employers as they needed the money.

    Livia Firth, a big campaigner at the moment, has been urging the fashion industry to make changes that last. She has been using her platform to critique fast fashion and to right the 'social justice destruction' that has been happening.


    In addition to the human cost, the effects the fashion industry has on the environment is shocking. Clothing factories are dumping tons of dyes and chemicals into local water works, the same streams and rivers in which people rely on for drinking and bathing. That polluted water is being consumed by those who cannot afford to filter or pay for luxury bottled water. They have no choice and are most likely oblivious to the effects that the chemicals can do to themselves and their families.

    With 1 in 6 working in the global fashion industry, we need to do more to protect those without a voice. They are silenced due to their low social standing and desperate to do anything that might protect their families. We need to do more.
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    To sum it up in one word I would have to say the show was memorable. It was shocking and magical with an ere of mystery to it too. It was well planned and gorgeous and gory and just fascinating to watch, Gucci’s creative director Alessandro Michele did an amazing job at making a show to put Gucci in history books.




    The first glimpse I had of the show was on @diet_pradas Instagram story. It was a short video that featured a masked thing covered in expensive almost oriental looking designs and I was as shocked as I was fascinated. If it wasn't for the embellishments and subtle touches I never would have believed it was Gucci, it seemed way too out there for the brand to do as it completely turned it's back on the high elegance and sophisticated cuts that the brand normally display.

    The thing that made the most headlines were the special effects and the catwalks design itself. It was set up in a Surgery room where the models walked past a surgery table and equipment. The accessories where a little different from the normal clutch bags and earnings, instead models held replicas of their own heads, chameleons and even dragons.

    Image result for gucci fall autumn 2018/19

    I saw so many references through the collection whether intentional or not, the cut of this jacket along with the dragon screamed Game of Thrones to me. The show has been so popular in the past few years and this seemed like a real nod to it. I even saw people on twitter see the image below as reference to Harry Potter, the model and head seems as if it is a progression of the Weasley family.

    Image result for gucci 2018 Milan Fashion Week

    "Severed heads are SOOOOO next season!" 
    -Joshwa Saint James.

    Image result for Gucci 2018 Fall Winter Collection Runway Fashion Week Alessandro Michele vogue

    To see what the show looked like, you can view it on youtube below here.

    https://www.youtube.com/watch?v=z7rWJoI3N3Q


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    River Island has recently been flooding my Youtube adverts, a loud and bright advertisement featuring a diverse range of models and many catchy slogans. Upon looking further into this, I found that this is River Island’s huge new campaign that looks to tackle societies labels and empower minority groups.


    At first, I thought they were suggesting a John Lewis Kids-type idea, removing of gender tags from their clothes and maybe even mixing the traditional ‘female’ and ‘male’ floors, this really excited me as it would have been a huge step for gender inclusivity and acceptance. I was a tad disappointed when I saw the real proposal, my mind having thought they would do something so revolutionary, however I do still see it as better than nothing. 

    River Island's current window featuring the new campaign.

    The real plan is to celebrate their 30th anniversary through a celebratory campaign, celebrating diversity by donating money to a charity, ‘Ditch The Label’ and producing a range of T-shirts that spread this message. In addition, the photos that go alongside the campaign are colourful and fun, covered by bold statements such as ‘100% woman’ and ‘Do Not Shrink.’ I’m not sure if they are the best or most original statements I’ve ever heard, however they are short, catchy and do the job nicely.



    I think the campaign is brilliant, it celebrates so many different ranges of diversity. Tackling body positivity, gender issues as well as even Islamaphobia. I think the message is so important and I fully support any campaigns that want to bring awareness to such issues.



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    Image result for how to tell your story so the world listens

    I decided to select this book from the reading list we were given as the title spoke to me the most from the list. “How to tell your story so the world listens” sounded like a very powerful statement and one that would be very helpful on my fashion communications course. What I have found since starting the course is that much of what we do is about researching, developing and crafting a story around the brand/product. I thought this book could really help my understanding of how promoting an idea works.


    The book is a quick read, able to be read in just over an hour. It is however jam-packed with advice, tips and an anecdote that expands on a few main pieces of advice that Buster explains are bible when attempting to tell your own story. Some of these are fairly obvious pieces of advice that you would have been taught in English class, such as ensuring you explain the what, where, who, how and when of a story. Others are a little more obscure ideas that focus on how to get people to relate to your story, such as focusing on a gleaming detail that may originally seem irrelevant in the tale but by the end holds a large part, such as the bike in ET. At the beginning, it was just a bike and by the end becomes part of the most memorable scene in the film.

    I found the most powerful message in this book to be the idea that we all have a narrative and 'we are all in the midst of a great story'. I find this to be a very inspirational idea, especially when in a bit of a rubbish mood or mindset. Even when things aren’t going my way it helps to remember this as we are in huge control of our life story.

    The end of the book has a section of exercises to help readers to evoke their own inner story by looking back at their childhood experiences, times that changed lives and even about antagonists that you may have had in your lives. These are such personal prompts, ones that Buster does share a few answers she has heard. The responses were surprisingly emotional, one student even a survivor of a tsunami that made it through by realizing we all have our own narrative in life, a very powerful idea that helped her to persist and meant that she lived to tell her tale.

    Overall, I would say the book is a decent read. I can’t say my life has changed since reading it but I think that it will be particularly helpful for those who are planning for a public speaking event or something similar. I hope that it will help my approach to further projects.
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    I am not an avid fan of award shows but I am a huge fan of music as a whole. I think I have a good gage of the general scene as well as my personal favourite artists. I’m sure I don’t lack bias however I am backed up by thousands of angry twitter users.

    The Grammys this year where a sham.
    Image result for sza grammy 2018

    SZA is a new artist on the scene this past year, making huge headlines for huge sales and huge praise. She was the most nominated female artist this year at the Grammy’s with up to 5 nominations and was expected to take a few home. However, my girl was robbed. She won NO Grammys, not even 1. Not even the best New Artist, instead it was given to a girl who had been on the scene for at least 2/3 years.

    I am not upset, I’m just disappointed.
    Image result for disappointed gif


    In addition, Childish Gambino’s album was critically acclaimed, nominated for 5 Grammy's, praised for being daring and different form many of the R&B albums out there. It was soulful, it was moving and honestly it was brilliant. Especially the main single that caught traction, Redbone. My man Childish went home with only 1 award. When songs that lack meaning such as Bruno Mars, That’s What I Like, winning. Yes, it is a tune but still.

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    Image result for lorde grammy 2018

    The third victim of the Grammys was Lorde. Inarguably, the girl knows how to write a hit. It’s personal, it’s deep and its performed amazingly over a catchy beat. She was up for best album this year, an album that she spent years working on. It had a huge hit, Green Light, and was such a great album. “How did she do?” You ask. No where near as well as she should have.

    What made it all worse? When the chief organiser made the statement that ‘females need to step up’ because males took the majority of awards.  Firstly, how dare he think that the Grammys are actually an objective measure of musical excellence? I don’t know who died and made him king but I’m not having that. So many artists out there are too small to get recognised in the first place, it doesn’t mean they are any worse than those who have made it in the charts.
    Secondly, we all know that female musicians are always pulling their weight. If we look at the charts we always see the big female talent up there, but for some reason this guy must have been blind or something.
     Image result for eye roll gif

    I think everyone should keep in mind that music awards really, at the end of it all, do mean nothing. Being recognised as talented is a compliment but should not be the sole basis in which talent is judged. It is simply the judgement of, what I imagine to be, a few old men who think their opinions matter.



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    Image result for london

    In my recent project, I was comparing Cath Kinston to the idea of 'Britishness', doing so multiple times without ever really considering exactly what this 'Britishness' means. After being prompt to doing so by my lecturer, I have really been comparing the 'then' and 'now' of a British identity. 

    I think Britain has never been able to shake the 1950's 'cheerio'stereotypes of Brits all being related to the queen somehow and all avid tea drinkers. I really think that Brits and Britain have changed, this was my argument on why no one rates Cath Kinston anymore. We are more diverse, more aware and much more travelled nowadays, we have all seen the world and the mix of diversity means that British culture no longer just 'white British' identity. 

    Instead, when I meet people from other countries and they ask me about how it feels to be British, the queen and castles are no longer the first things I am asked about. Instead, they ask about the British Grime scene, street style fashions, Oxford Street and my accent. It feels like Britain now has earned its place, rather than when it just went to countries and demanded it. Grime especially has blown up in these past few years and is known internationally.
    Image result for bbk

    I would definitely say I am proud to be British when it is put this way, when people talk about my British heritage I am very grateful for my background and the upbringing that being British has allowed me to have. That is why I get aggravated when people from other countries ask me about Kate Middleton's children as if I personally knew them (?)

    I found that deeply considering the term "Britishness" really helped me into the context stage of my project, now I know my feelings on the term I could see how to develop this.

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    Whilst in New York, I took thousands of images and decided that I wanted to just do a post showing some of my favourite ones. I really enjoy exploring a city using my camera, I have done it for years with my friends and it is one of my favourite parts about travelling so here is a few of my favourite images, I hope they show what an amazing time I had on the trip.




      











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    Image result for black mirror


    I was never one for watching the TV, but since the TV became accessible through  the internet I have developed an unhealthy addiction. I have watched countless programmes, some awful and some brilliant but none have ever stuck with me the way Black Mirror does. It is so hard to attach a genre to it but it does have underlying tones of horror, shocking its audience with its intelligence every single episode.
    I began watching it on Channel 4, done through recommendation by my brother as he told me mad plot points that sounded too explicit and simply too mad for television. He was certainly correct and I became hooked from that first satirical, dark and twisted episode- for all those who watched it I'm sure you've never looked at the Prime Minister nor a pig the same. The writers were not shy and went further than anyone ever had to portray interesting messages to the audience.


    Do we have any power over our lives? Why do we obey? How will technology effect us? 

    Since Netflix's takeover, the only change has seen the show become even more high resolution, more Americanised and higher budgeted. It sees a few well known names join the cast as they continue to play out complex and thought provoking episodes. This recent series has received huge media attention for attacking such big problems such as parents policing their children through technology and what happens when technology advances, will it get so far that one coder could be in complete control of lives? It is the topics that makes the show what it is, everyone can relate to a story in one way or another or has questioned a similar topic that the show tackles. 


    The Guardian's article by Zoe Williams

    A particular episode that effected me was series 3, episode 1. It looked at how a persons worth is judged through social media and how we have all been affected by this, even those who attempt to keep themselves distanced from the apps. As someone who uses social media regularly, it made me really have to think about how I let this effect my self worth and how I let it make me doubt who I am. The characters livelihood depended on getting 'likes' by her peers in the same way a teenagers does.

    " Not too long ago, technology was saddled with the baggage of utopia: a tool meant to guide us into a new age full of promise. Shows like Star Trek boldly took us to a time when our ills were assuaged by technology, not enabled by it. In that sense, Black Mirror is truly a grim fairy tale for our time, where our sneaking suspicion that machines don't entirely have our back has become real. "-A Vice Article by Rod Bastanmehr
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    If you have never watched the show I hope this has helped to convince you to try it.

    If you have watched it, what do you think?
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    About Me

    Nottingham based fashion student, looking to break into the PR and social media careers. Particularly interested in trend, culture and events.

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